How this calculation works
The arithmetic scales an amount per event into an amount per thousand. Revenue per total views, revenue per page views and advertiser spend per ad impression can use the same scaling but describe different metrics. Choose a matching amount and denominator.
Per-thousand amount = amount / event count × 1,000A worked example
5,000 across 100,000 matching events gives 50 per thousand events.
Good to know
A transparent arithmetic model using your inputs. Example prices, rates and multiples are demonstrations, not benchmarks or offers. No tax, exchange-rate conversion, live account access or automatic attribution is supplied. Monetary display is rounded; calculations retain additional precision.
Reference: YouTube: revenue analytics definitions (opens in a new tab) ↗
The scaling is shared; the metric meaning is not
Per-thousand arithmetic divides an amount by a matching event count and multiplies by one thousand. A publisher’s revenue per thousand page views and an advertiser’s cost per thousand ad impressions can therefore share a scaling formula while measuring different things.
Label the amount and the denominator before comparing reports. A total-view count cannot silently replace monetized ad impressions, and spend on one side of a transaction is not automatically revenue on the other.
Request coverage uses matched requests divided by total requests. It is a different denominator relationship from revenue or cost per thousand events.
Check whether a high rate is a unit mistake
If a rate is unexpectedly large, check whether a count entered in thousands was treated as individual events. Entering 100 instead of 100,000 changes the result by a factor of one thousand.
The currency selector changes how the result is displayed, not the value of the original amount. Do not use it to combine earnings in one currency with spend in another without a separate, appropriate conversion.
A few questions, answered
Can revenue be zero?
Yes. Zero amount with a positive event count gives a zero per-thousand rate.
Why is a zero event count rejected?
An amount per event cannot be calculated by dividing by zero.